Emily Ratajkowski has been unveiled as the face of Viktor & Rolf’s new FLOWERBOMB fragrance campaign.

The brand's founders, Viktor Horsting and Rolf Snoeren, jointly commented 'We have admired Emily Ratajkowski for a long time and we're happy to welcome her to the Viktor & Rolf family. As her work clearly testifies, Emily is a multifaceted talent. Her wide range of qualities and talents make her into the perfect embodiment of FLOWERBOMB'.